Double Your Online Sales

Learning how to convert visitors to your web site into buyers is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.

FACT
"50% of Visitors are LOST because visitors can't easily find content" - Gartner Group

FACT
"40% of Repeat Visitors are LOST from negative experience" - Zona Research

FACT
"85% of Visitors ABANDON a new site due to poor design" – cPulse

FACT
70% of people who are ready, willing and able to buy online - don't complete the sale.

Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site. Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now. So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.

The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs". It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.

Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features. A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.

Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in himself, not you or your company. Your sales copy needs to:

A: Grab the visitor's attention with a powerful headline
B: Draw reader's interest by connecting between their problem or desire and your solution
C: Peak their Desire by making an emotionally compelling & believable case for your product
D: Motivate the reader to fulfill their wants by their purchasing your product or service

Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising. For an advanced consultation you can write me and explain your sources and I will respond to you with an affordable quote.

Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Nevertheless, I am always surprised at how many sales letters on the Internet can be improved upon. Here is a list of some helpful tips when writing your own sales copy:

1. Make your Unique Selling Point (USP) very clear. Separate yourself from your competition. What is it that makes your product stand out from the others?

2. Transfer Ownership. Your sales copy should make your reader imagine they have already bought your product. Use the word “you” often. Such as “you need”, “your results”, “you will achieve”, “you will feel” etc. This way they'll already become emotionally attached before they buy. This is precisely why people who sell products at online auctions start their bids extremely low. Once someone has placed a bid they imagine they own the product and are more likely to participate in a bidding war.

3. Turn your sales copy into a story. This will draw them in without them even noticing you are selling them something. They'll already be interested when they get to your sales pitch.

4. Create Urgency, make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $49.95.

5. Direct your attention-grabbing headline to a specific target audience. Your readers will feel important that belong to a select group of people who buy your product. For example; "New Teachers! Discover the Simple Strategies You Can Use Right Now to End Discipline Problems Forever!"

6. Tell your reader how fast they can receive your product or service. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

7. Sell with BENEFITS. A benefit is not what the product does; a benefit is something the product does for you. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything; make them standout in your copy. You can use dots, dashes, or circles to highlight them.

8. Completely remove the risk of purchasing your product. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonuses or give them an extra long guarantee such as a one-year guarantee, or even a lifetime guarantee.

9. Create added value with bonuses. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are. Just make sure the bonuses are related to your product!

10. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.

11. Establish credibility. Give your readers a couple tips in your sales copy that will help them with their problem. This will give you and your business credibility and gain your readers trust to buy your products or services.

12. Finally don’t forget to ask them to Order.

About the author: Romeo Kane is an information technology, training and Home Based Business Opportunity Consultant in Toronto, Ontario Canada. He has a specialized background in network and computer security for over 10 years, working as MCSE, CCNA, MCSD and CISSP. Has written many books and articles on search engine optimization, internet marketing, business success, home based business opportunity, online business, search engine friendly web design, how to increase your sales and e-mail marketing. Just finished writing a new book called "Secrets Of The Pros" you can learn more about it at http://www.cisspguide.com.