RSS For Online Business

So who should I use RSS Feeds? How can it help with my online business? RSS is an acronym for Rich Site Summary, an XML format for distributing news headlines on the Web, also known as syndication. First started by Netscape as part of the My Netscape site, it expanded through. RSS started off in an RDF format, but RSS 0.91 (the current version) is not, which leads to some annoying issues when trying to parse different pages.

1. RSS Feeds allow you to deliver your newsletter/message directly to the desktop of your subscribers and readers, BYPASSING email. As you might have read or heard, email is not getting through to a lot of people, especially now with CAN SPAM law in place, ISPs are filtering a lot of emails with certain subject lines in them. Imagine if you have a 10,000 list and 20% of your emails don’t get through. That means 2,000 mails are not being delivered. How much sales are you losing from this alone? It is also costly to hire services that help you do the monitoring and ensure your auto responders / emails get through. Your readers and subscribers themselves are getting numb to the constant bombardment of emails from other parties, bear in mind they are not just subscribing to your newsletter. With RSS Feeds, you can get your readers to subscribe to your news feed using newsreader software or online web service for reading RSS feeds). This way you can bypass all the email SPAM and reach 100% your readers. And with some good headlines, you can bet your message gets read.

2. Get your site listed by YAHOO within 24 hours and save $299. With RSS Feeds, you can get your site listed in Yahoo within 24 hours and save $299. Yahoo is currently building an RSS directory and as such has inadvertently opened a "back door", allowing people to list their website with RSS feeds. This secret is revealed in my multimedia ebook, with video tutorials showing you how to do it. Each day more people are discovering this secret, and I'm not sure when Yahoo will pull the plug.

3. Dominate niche market with RSS feeds. You can create multiple RSS feeds centered on targeted keywords and submit them to RSS directories. There are people who are actually looking for good content online and want to read and subscribe to news feeds. They might be searching for news on the keyword "cooking" for example. When someone performs a keyword search and you have your feeds built around that keyword, it will turn up and you get to have more subscribers when they subscribe to your news feeds.

4. More subscribers, more leads, more sales. RSS feeds give you a wider reach and gain more subscribers you otherwise would not have gotten. More subscribers mean more leads, and more sales! RSS allows your newsletter, messages, ads to be syndicated all over the web, giving you a wider reach you otherwise would not have. Imagine a giant octopus with unlimited tentacles stretching all over the sea searching, looking. Well, with RSS feeds, basically you're doing the same thing. You have to submit your RSS feeds though, to the relevant directories, otherwise nobody knows about it.

5. Podcasts. Podcast is the latest application of RSS feeds. Have you heard of web cast? With Web cast, you have to go to the website where the audio file (mp3 file) is stored. Podcast take it one step further. It allows you to syndicate your mp3 audio files (such as a web cast or tele-seminar) all over the web and even allows you to download to Apple iPod. Your potential customer and readers can listen to your message even without being at the PC. Isn't that fantastic?

About the author: Romeo Kane is an information technology, training and Home Based Business Opportunity Consultant in Toronto, Ontario Canada. He has a specialized background in network and computer security for over 10 years, working as MCSE, CCNA, MCSD and CISSP. Has written many books and articles on search engine optimization, internet marketing, business success, home based business opportunity, online business, search engine friendly web design, how to increase your sales and e-mail marketing. Just finished writing a new book called "Secrets Of The Pros" you can learn more about it at http://www.cisspguide.com.